Notes from Breakout session #2 at Echo 2013
Communication Track > Telling Your Story: What Gets Communicated When & Where? > Dawn Nicole Baldwin
The recent explosion in technology is enough to make anyone’s head spin. We’re supposed to develop a social media strategy, a mobile strategy as well as a web strategy… not to mention print. If we’re not careful, we’ll end up exhausting ourselves trying to manage it all (not to mention overwhelm our audience). In this fast-paced, interactive session we’ll step back to look at how the pieces fit together to form a communication strategy as well as cover practical ways to: sharpen the focus of your communications, identify and reach your audience with greater impact, prioritize messaging, determine how multi-site campuses fit in the mix, and get the rest of the team on board.
Where is the audience at today?
- The impact of information overload becomes numbing -> We only remember 10%
- Only 1 in 5 people are super takers who can multitask and not lose efficiency
- Noise costs us lost connections and missed ministry opportunities
Who are we serving
Where are we going
What are we doing well
Important to communicate -> Why are we here? What would people miss if this ministry weren’t here ?
If you try to be all things to all people you end up being nothing to anyone
Endless opportunities do not make people more aware of the opportunities -> they convert into white noise
Awareness Test http://www.youtube.com/watch?v=oSQJP40PcGI
- If you are concentrating on the number of passes made you might miss the moonwalking bear
What is the one big thing and how is this reinforced by secondary messages?
What are the common denominators and how do you focus on it?
(Example Lifetouch church.TV > start with one big thing instead of all the options)
Create a system for prioritizing communications such as the Priority Matrix (#5 in the slide deck linked below)
- Create categories for visibility > high / medium / light
- Give examples that would fit in each category
- Define the available tools for each category
Put the most resources into the main items > can be rotated to some extent
Needs to be rolled out by senior leadership -> “We are fundamentally changing how we are communication so we can be more effective”
- Dawn Nicole Baldwin on Twitter https://twitter.com/dawnnicole
- Slides from this session http://www.slideshare.net/dnicole/telling-your-story-echo13-notes-dn-baldwin
- Josh Burns’ notes from this session http://joshburns.net/blog/?p=2413
- Adam Legg’s notes from this session http://adamlegg.com/post/56365514825
- Visual notes from this session by the amazing Candace Payne http://instagram.com/p/cMbQMqBloj/
- Create a priority matrix
- Buy in